Why yes, it has been almost a month since I've last blogged. I had a wedding every weekend in August and with back to back to back weddings it is hard to find time to do anything other than work one wedding and then start planning/finalizing the next wedding, after that working the wedding and planning the next. All the while still taking calls for new clients, I'm scheduling appointments into January now! Phew. All wonderful for the business, but definitely exhausting.
I remember a time in my career when I would have a wedding on Friday evening AND Saturday evening a few weekends here and there, that was serious wedding planning. I loved every minute of it, but looking back, I don't know how where all that energy came from! If things keep going as well as they have been, I'll have to work my way up to having that kind of energy again. Wouldn't be the worst thing : )
Now that wedding season is slowing down, but not nearly close to ending, I've got to turn my focus on marketing. The "off-season" will need to be filled with appointments, meetings and times where I update/revamp the website, post for the blog, send out postcards/flyers/mailings and just get my name out in the industry. I already have some really great contacts in the media, so all I need to do make time for meetings and that will just take care of itself!
By next wedding season, I'll have everything in place for a successful year. Well, really I have it all in place now, but I think I will just continue to work on it, continue to make things better and promote my experience as the #1 selling point to brides, because really, that's all you can have in order to know what you are doing as a planner. No book, guide or class prepares you quite as well as 100's of weddings over the years.
If you have any marketing tips, sales ideas, promotional concepts or even contacts, feel free to let me know. You can never know "too many" people when trying to sell yourself to, well, people!